DAD1101 History of Costumes
This subject introduces you to the history of Western costumes and fashion from ancient Egyptian costumes to the 21st century. You will explore major art, cultural and social movements which have made significant impact on the evolution of costumes and accessories through the ages.
DAD1102 Fashion Merchandising
This subject will cover the characteristics and systems of the apparel industry - the importance of consumer’s influence over trend and fashion prediction, the process from the design concept to the consumer, the apparel markets and business aspects, as well as careers in the apparel industry.
DAD1104 Introduction to Visual Merchandising
This subject covers the principles of window and floor display situations, and the techniques involved in catalogue and storyboard layout, with close references to colour, graphic principles and fashion retail trends.
DAD1140 Fashion Retail Management
This subject will guide you in understanding the dynamics of the consumer marketplace and fundamental concepts and issues faced by retailers such as store ownership, merchandise mix, customer target, locality, promotions, etc. You will also be introduced to the several operational aspects of operation management such as store format and size, space allocation, personnel utilisation, store maintenance, inventory management and store security.
DAD1148 Textiles Fundamentals
This subject gives a basic understanding of fibres and yarn in the context of textiles formation. You will be taught the fundamentals of knits and weaves, and to identify fabrics by names through visual identification and their intrinsic characteristics. Your understanding of textiles will encompass production processes, practices and new developments in the industry.
DAD1149 Textiles Manipulation & Design
This subject will bring you to the next level of textiles and surface design. You will carry out your ideas through intermediate design work and find personal ways of designing on paper and fabric. The printshop will be heavily used in exploring the dynamics of pattern through painting, silkscreen printing and dyeing, exploring lines, spaces, shapes, textures, colours on paper and fabric. The use of mixed media together with all aspects of visual research will be demonstrated in sketchbooks, croquis, through to the making of the final product.
DAD1150 Fashion Illustration & Production Drawing
This subject provides you with the skills required to visually present your apparel design ideas to the apparel industry. Fashion illustration will allow the visual expression of fashion design ideas on paper, using idealised fashion figures.
DAD1151 Apparel Production 1
This subject will introduce you to the fundamentals of flat pattern drafting as well as to the basic sewing processes.
DAD1152 Basic Draping
This subject introduces basic draping skills as part of your training in apparel construction and production.
DAD2113 Sourcing & Costing
This module is an introduction to understanding the global perspective of the textiles and apparel industry, as well as the costing structure of apparel. These are the essential tools for the designer or merchandiser to strategically source for materials and production in countries that have the comparative and competitive edge.
DAD2116 Advanced CAD
Advanced CAD offers a broader picture of some of the technological changes that have emerged in the world of apparel and textile. It provides you with a way of integrating this technology in the designing process. The importance of the development process, from concept to consumer, continues to surface in the subject as you explore the various designing software and programmes pertaining to apparel and textiles design, and visual merchandising.
DAD2122 Apparel Manufacturing Process
This subject covers the process of mass production in the apparel industry from pre-production planning to product completion. It relates to issues associated with the concepts of product performance and quality, and the functional organisation of apparel manufacturing firms. It also articulates the involvement of various professionals in product development up to the manufacturing stage and includes field trips to garment factories for you to gain some experience of the working environment in the industry.
DAD2138 Basic CAM
This subject focuses on the application of CAD-Accumark software in marker making, gradation of sizes and modification of a basic block to required pattern pieces that relates to the production aspect of the apparel industry.
DAD2142 Fashion Purchasing Management
This subject focuses on every aspect of buying and the roles played by the practitioners. Operating figures such as Open-to-buy, Dollar Planning and Control, Mark-ups/Markdowns, Retail Pricing and Inventory Control are covered.
DAD2144 Pattern Grading
This subject provides a basic understanding, foundational skills and hands-on experience in the manual grading of a basic block to required pattern pieces that relates to the production aspect of the apparel industry.
DAD2147 Apparel Design Projects
This subject provides you the opportunity to integrate the multiple interfaces of apparel design and production training in the development of different collection for the apparel industry. The process will include the conceptualising and production of two different lines of clothing.
DAD2153 Apparel Production 2
This module builds on Apparel Production 1 in the progressive development of flat pattern drafting techniques and sewing skills. It will also build on your proficiency in operating more complex sewing machines required in the realisation of designs of two collarless tops in lightweight fabrics.
DAD2154 Advanced Draping
This subject covers the advanced level of draping to enable the execution of complex designs.
DAD2155 Visual Merchandising Project 1
This subject provides a platform for you to display design concepts and issues in the area of store planning and fixture design which are used for the visual presentation of products that will enhance sales opportunity in an exhibition/trade show environment.
DAD2156 Visual Merchandising Project 2
This subject provides a higher platform to adapt design concepts and issues in the areas of retail store planning and fixture design for visual merchandise presentation to generate optimum sales.
DAD3127 Quality Assurance in Textile & Apparel
You will learn the principles of quality, the various quality concepts such as Just In Time, Kaizen, Reengineering, Benchmarking and Total Quality Management and the tools used in quality control and assurance. You will have practical lessons on statistical sampling in which you will do a visual garment inspection, a complete inspection report, and conduct tests on textiles and apparel using AATCC and ASTM standards or adapted versions. You will engage in active research and discussion of some common quality issues faced by the industry such as fabric skewing, fabric pilling, colourfastness failure, snaps failure, and wet garment processing.
DAD3157 Apparel Production 3
This module integrates a sense of professionalism with the development of flat pattern drafting techniques and sewing processes in the interpretation and realisation of more complex designs.
DAD3158 Tailoring
This subject will introduce you to the construction of women’s jacket/pants suit using mass production methods. The entire process from drafting to sewing will be required to complete the assignments and project.
DAD3159 Retail Project
This subject will involve your setting up of a retail outlet as a project for better understanding of retail concepts and operation procedures. The participation of and industry contacts will help you get ready for the job market.
DAD3160 Events Management
This module introduces you to project management skills, negotiation, and other challenges. More than just a how-to guide, it also offers insights on communicating your goals and visions effectively to the audience so that every project is in line with brand or company objectives.
DCS1013 Communicating Design Ideas
A rich and sophisticated language repertoire is required for articulating and presenting design ideas. This subject explores the creative use of language features such as denotation, connotation, metaphors, tone and style in a variety of genres. It further analyses the discourse modes of description, narration and exposition as used in the design context. Next, it focuses on the application of these language features in written and oral presentations for expressing, examining and supporting design concepts in design critiques.
DCS2014 Professional Communication for Design
Effective written and oral communication play a critical role in advancing a design professional’s career. Designers are expected to be persuasive in articulating their design ideas in order to secure design contracts and employment. Hence, this subject focuses on the use of persuasion in two broad areas of professional communication for designers: client relationship and career self-promotion.
DCS3015 Communicating Design Arguments
The culmination of the design process is the communication of design solutions. This subject focuses on the argumentation process that leads to the articulation of informed, rational and creative design solutions. You will identify key issues in a client’s brief, conduct research, analyse findings, define design directions and rationalise design solutions through written and oral presentations.
DED1801 Environment Design Project I
This exploratory project introduces the fundamentals of environmental design and allows you to exercise your creativity in the realm of design in relation to a selected small-scale external environment. Issues like concept, form, composition, and aesthetics are focused on. You are to create an experiential urban landscape in the selected context.
DED1803 Environmental Elements
This subject introduces the various elements that need to be considered for the holistic design of the external environment. Topics include street furniture & urban elements, urban lighting and water features design. These topics will form the foundation necessary for Environment Design.
DED2804 Theory of Landscape Design
This subject provides understanding of landscape design in parks, built environment and open space in relation to the tropical climates. You will be introduced to how nature can be integrated into the character of built form through the use of materials, scale, texture and etc, within the process of managing, planning and physically changing the landscape.
DED2805 Tropical Horticulture
This subject provides you with an opportunity to explore various garden designs. You will be able to apply this knowledge to your learning in an assignment which requires you to demonstrate basic understanding of the relationship between plants and the tropical environment.
DED2806 Environment Design Project 2
In this project, you will choose a small scale site within Singapore. The main focus of this project is site analysis and response. In addition, issues like universal design, culture and identity, way-finding, etc. will be introduced. This is a creative project that encourages you to think out-of-the-box while grappling with basic but real issues.
DED2808 Environment Design Project 3
In this project, environmental issues like sustainability, hydrology, solar power, recycling, comfort zones, energy conservation, etc. will be introduced. Group research and case studies will be used as a learning tool. This project will be moderately large-scaled in a local context.
DED2809 Theory of Urban Design
Some of the issues introduced through this subject include perceptions of urban environments and methodologies of urban design in terms of architecture, urban spaces and places. For assignments, you are expected to explore and document a certain area in a city. You may visit historical and modern districts, urban and rural areas, gardens, parks and so on. A written report is a course requirement.
DED2810 Environmental Control
This subject covers the basic scientific principles of environmental control of both internal and external aspects of buildings. Topics will touch on issues like external and climatic effects like humidity and condensation, comfort conditions, lighting, air movement, solar radiation and acoustics.
DED3811 Construction Technology
You will be introduced to the technical application and combination of various materials to form built constructs in the external environment. Technical drawings, specifications and detailing will focus on customisation to the harsh external environments. A hands-on assignment to produce an object will further enhance application.
DED3812 Environment Design Project 4
In this project, theoretical issues like high density living, conservation, image-ability, revitalisation, etc. will be tackled. You are introduced to brief formulation in preparation for your Major project. This project focuses on the formulation of innovative, yet workable ideas that can solve urban issues using a large scaled project as a vehicle. Overseas site visits are encouraged.
DIA1202 Media Techniques and Presentation
This subject introduces the various visualisation and presentation techniques for interior space designing. It will cover basic drawing skills and media presentation for communicating the interior design process from conceptualisation to production.
DIA1204 Digital Architectural Drafting
The subject introduces the fundamentals of Computer-Aided Drafting in generating architectural drawings. It will emphasise interior/architectural drawing conventions and documentation.
DIA1219 Form Exploration
The subject focuses on the sculpting of the building form and its implications on interior space design. It addresses issues pertaining to spatial concepts, resolution of geometry and formfunction as vehicles for the study of the built environment that leads to the development of spatial design vocabulary amongst students.
DIA1221 Colour & Light
The subject covers the theory and application of colour and light to the built environment to create specific responses. It leads you to make considered judgments in the selection of colours, materials and texture moderated by effect of light, as an integral part of the design process.
DIA1902 Human Environment Planning
This subject deals with issues affecting human environment. It includes the fundamentals in planning environments to fit human characteristics and capabilities.
DIA2205 Architectural Design Theory
This subject provides a review of the concepts and associated principal theories of design from the ancient to the modern era. This will then form the basis for a systematic approach to the evaluation of architectural and interior design through the process of investigation, critical observation, and analysis. These, in turn, provide a degree of explanation on theoretical issues that confront the interior design profession today.
DIA2206 Digital Media Visualisation & Presentation
The subject introduces you to and focuses on the use of the computer as a design tool in three-dimensional design creation and visualisation to effectively present ideas and concepts in the digital mode.
DIA2209 Environmental Technology
The subject aims to develop visual understanding and familiarity with technological systems and advances that support environmental conditions in a built environment. It integrates the sensory requirement of interior spaces in terms of human comfort, safety and behavioural experiences to environmental support systems, through an investigation of the relationship between systems technology and interior environments.
DIA2210 Interior Elements & Construction
This subject provides you with the basic understanding of the principles involved in the construction of interior space. It includes the application of general construction methods to the detailing of interior elements.
DIA2211 Exhibition Studies
This subject deals with the exhibition as an event. It provides an understanding of various approaches in developing concepts for exhibitions and event promotions.
DIA2223 Interior Architecture & Design Project 1
The subject serves as a platform to introduce you to design projects. Exploratory and experimental in nature, it encourages you to develop varying perspectives in design approaches and processes, encompassing design conceptualisation, visualisation and expression of a set theme.
DIA2224 Interior Architecture & Design Project 2
This subject introduces you to concept development as a seamless process of design from the inception of a design idea to the resolution of the design process. It focuses on the physical developmental evidences of the design process as the key to externalising conceptual thinking and development.
DIA3214 Digital Space Simulation & Techniques
The subject explores the means and alternatives for design presentations using digital modes in the simulation of spatial and environmental reality. You will be exposed to computer software and hardware applications to effectively communicate design ideas and concepts.
DIA3216 Interior Design Practice
The subject provides an understanding of the interior design profession as it relates to its management within the regulatory and legal framework of the practice. It will equip you with general knowledge of regulations and legal guidelines.
DIA3225 Interior Architecture & Design Project 3
This subject takes the issue-driven approach through which you will be given opportunities to explore issues pertaining to interior architecture through investigation and studies. You will also be required to generate design solutions to address the identified issue or environmental factors.
DIM1342 Drawing Essentials
This subject introduces the basics of sketching and drawing techniques. A primary component of this module is to understand the importance of proportion in drawing and the effect of light and different tones it gives on different surfaces.
DIM1343 2D Art Fundamentals
This subject introduces the fundamentals of art through a variety of 2D techniques and media. The subject focuses on inculcating visual and observational skills through self-expression to allow emotions to be reflected by way of visualisation and illustration.
DIM1344 3D Art Fundamentals
This subject introduces the fundamentals of art through a variety of 3D techniques and media. It focuses on inculcating visual and observational skills through the tactile qualities in texture and form by feeling and working with different 3D materials.
DIM1345 Ideation
This subject introduces you to some idea generation, analysis and synthesis techniques within a problem-solving framework. Through these techniques, you will explore and develop fluidity of thought as well as an analytical mind. The subject also introduces visual literacy which you develop your personal visual language to communicate a great variety of concepts. You will also develop and demonstrate your aesthetic awareness and design sensibility.
DIM1336 Applied Graphic Design
Application of basic graphic design principles is intrinsic to the creative process of interactive media design. This subject introduces you to the fundamental principles of graphic design. You will learn to integrate these design principles and elements to create effective communication. Emphasis is placed on assisting you towards creating the desired visual effects using relevant software for interactive media design.
DIM1358 Multimedia Essentials
This subject introduces you to the basics of designing interactive media for the Web. You will learn the basics of Web authoring using HTML editors and other interactive application software. You will also learn how to prepare media for the web, such as graphics, audio, video and other media formats. A foundation will be given for the understanding of basic programming and scripting techniques that can enhance the interactivity of web projects.
DIM2337 Elements of Multimedia
This subject builds upon Multimedia Essentials. You will apply the basics of designing interactive media for the Web and learn the advanced techniques of Web authoring using HTML editors and other interactive application software. You will also be able to prepare rich media for multimedia projects, such as video, audio, interactive menus and moving visuals. These elements, together with advanced authoring techniques, will be applied to enhance the interactivity of web projects.
DIM2339 Interface Design I
This subject introduces the basic principles of graphic user interface (GUI) and user experience design. It focuses on the basic rules of visual information organization and hierarchy, and explores the process of navigation on screen. The subject examines the choice of appropriate styles and graphic treatment for the intended audience, and the use of conceptual models for creating appropriate user experience.
DIM 2347 Interface Design 2
This subject builds upon Interface Design 1. It develops and deepens students understanding of graphic user interface (GUI) and user experience design. It focuses on the user interface of content, applications and media delivered on different platforms, and explores related emerging technologies. The subject examines different ways of user testing and the use of prototypes in the interface design process.
DIM2359 Fundamentals of Interactive Authoring
This subject introduces you to the basics of designing dynamic scripting and the different applications used to develop multimedia solutions. You will learn web scripting languages and other interactive application software that can enhance the interactivity of multimedia projects.
DIM3357 Designing for Mobile Devices
This subject introduces you to design of applications and interfaces for mobile devices. You will apply design principles to small-screen interfaces and develop application prototypes for mobile devices. You will be encouraged to analyse and anticipate trends in mobile devices and applications.
DMP3009 Major Project: Moving Images
This subject takes the form of a personal project. It allows you to propose one that showcases the abilities you have developed throughout the Moving Images course, reflecting your specialisation within the video or animation option. You will utilise ideation techniques to arrive at a project idea, develop your own scripts, storyboards, sound and time plans to support your project idea within presentations. You are given freedom to develop your individual projects within a supervisory relationship with your lecturers. In addition to developing your individual project, you will document and reflect upon your project outcomes.
DMP3010 Major Project: Interactive Media Design
This subject takes the form of a final project where you consolidate and apply previous knowledge and skills to conduct a sustained and systematic investigation in an area of special interest which you determine. You are required to formulate, plan, manage and execute a substantial body of work that exemplifies creative independence, strong conceptual thinking and technical proficiency in the area you have chosen. Through the process of producing this project, you gain practical exposure to professional studio practice, project planning and management issues, strengthen your self-confidence as well as grow in maturity as a designer. The desired outcome of this project is a production that is original, imaginative and comprehensive that meets or exceeds prevailing design industry expectations.
DMP3011 Major Project: Product & Industrial Design
This subject introduces you to a self-motivated project that includes a written thesis on the rationale, design research approach and personal design viewpoints, in a problem based approach. The design and development process will be systematically recorded in a journal which will evolve into a detailed thesis. It will cover a wide spectrum of design issues from anthropological, social, cultural, market behaviour, human factors and technology in the upstream processes to the downstream production processes of CAD simulation, prototyping, product testing and user feedback.
DMP3012 Major Project: Apparel Design & Merchandising
This project provides you with the opportunity to integrate the multiple aspects of the discipline of your choice i.e. Apparel Design, International Merchandising or Visual Merchandising in a selfinitiated project. You are to initiate, research, plan and execute an individual body of work showcasing conceptual thinking and proficiency in areas of their choice in greater depth. Through this project, you will gain an up-to-date working knowledge of professional practice and at the same time produce a well articulated, original and industry-ready portfolio which is reflective of your professional aptitude.
DMP3013 Major Project: Interior Architecture & Design
This subject will provide you with the framework students to experience the organisation, management and coordination of a design process based on a selfinitiated and comprehensive interior design project brief. The scope of the subject includes the inception and exploration of design ideas and concepts within a specific context, the investigative study, analysis and research into pertinent design issues and the resolution of the design process leading to an appropriate interior design outcome.
DMP3014 Major Project: Visual Communication
This project provides the opportunity for you to apply previous knowledge and skills acquired in solving a self-initiated project. Employing one or more of the disciplines taught, you will initiate, plan and execute an individual body of work showing creative independence, strong conceptual thinking and proficiency in areas which you would like to pursue in greater depth. Through this project, you will gain an up-to-date working knowledge of professional practice and, at the same time, produce a well articulated, original and industryready portfolio, which is reflective of your professional aptitude.
DMP3015 Major Project: Environment Design
This is a core requirement for all students in Environmental Design. You will select and define the subject matter for the project, together with guidance from your supervisor. In this, you should fully utilise the understanding and competencies gathered throughout the duration of the course to produce a major project of quality and standard. You are encouraged to select topics that are current to the industry’s needs.
DMP3016 Major Project: Retail & Hospitality Design
This subject provides the framework for you to experience a self-initiated and comprehensive interior design project related to the field of retail and hospitality design. The scope of the subject includes the inception and exploration of design ideas and concepts within a specific context.
DMV1601 Creative Storytelling
This subject looks at how to express an idea through a story that an audience will find engaging. You will be introduced to elements such as story structure, character(s) and conflict to build your story from. You will also be exposed to the various tools of story development as well as the different ways stories can be told.
DMV1602 Digital Media Fundamentals
This subject introduces various aspects of working with digital media, such as types of file compression, fundamentals of digital audio-visual media, and filtering and compositing of digital media.
DMV1603 MOI Project 1
This project allows you to apply and consolidate your knowledge, culminating in organising an exhibition. You will be introduced to the design process and research strategies within the framework of the problem-solving methodology. You will develop these processes and strategies for your own design practice.
DMV2604 Animation Fundamentals
This subject provides an introduction to the principles of animation. Basic principles of creating the illusion of movement and life through animation are covered. The subject explains the need to apply knowledge of physics (e.g. weight, friction, force and gravity) into drawings in order to get the correct visualisation of life in animation.
DMV2605 Video Fundamentals
This subject introduces basic technical and aesthetic concepts in video production. It includes the application of storytelling skills in the production of the video. You will experience the extensive preparation involved in planning, filming and editing through working in a student production team which will be responsible for preparing a complete production.
DMV2606 Audio 1
This subject introduces you to basic audio recording techniques, studio equipment setup, recording process, digital audio workstation and microphone techniques. Through these learning processes, you will acquire the vocabulary, basic studio recording skills, producing and mixing techniques.
DMV2607 Storyboarding & Project Pitching
This subject provides skills to translate stories into storyboards for production and client presentation. The subject introduces the concept of project pitching and develops the basic skills required in selling an idea to clients during the pitching session. It aims to better prepare you for the industry by guiding you in understanding the worth of your content and enabling you to market your ideas effectively.
DMV2609 Scriptwriting Essentials
This subject gives an overview of scriptwriting for an audio-visual medium and how to design scripts for different video and television programme formats. It also provides an understanding of how to apply scriptwriting principles and skills in order to develop the script for a message or a story.
DMV2610 Film Language
This subject will provide you with an understanding of the film structure as a medium of communication. You will be introduced to the narrative techniques of film and the design of the communicative language of the film form.
DMV2611 Video Editing
This subject introduces you to non-linear video editing with the principles and grammar of editing to be introduced and further developed. You will also practice and develop the skills-sets of an editor.
DMV2612 Audio 2
This subject introduces you to audio post production, a process of creating the soundtrack for any visual sequence. Both technical and creative aspects will be emphasized. Through these learning processes, you will acquire the skills necessary for the creation of a professional audio soundtrack.
DMV2613 Animation 1
This subject introduces the animation option of the Diploma in Moving Images. The subject develops your ability to apply effective narrative in animation building upon basic animation skills covered in the Animation Fundamentals module. You experience the techniques and skills necessary to convey a story through movement, performance of your animated characters, and facial animation.
DMV2614 Video Production 1
This subject focuses n video production using the single camera format. It teaches both theoretical and practical aspects of a production from the pre-production to the post-production stages. This subject is designed to familiarise you with the processes and tools associated with video production. Emphasis is placed on single camera techniques with focus on professional attitudes.
DMV2635 MOI Project 2
This subject takes the form of a project and allows you to apply and consolidate your knowledge acquired in other subjects. You will work in teams to produce collaborative video and animation works. The project culminates in a public screening of the resulting productions. Through this subject, you will develop practical application of audio visual narrative techniques, and gain presentation and teamwork skills. You will also enhance your research skills through continued development and understanding of major design movements as well as apply your understanding of the fundamental design principles.
DMV3621 Motion Graphics
This subject explores the production of broadcast motion graphic design. It focuses on animated motion graphic sequences incorporating graphic elements, structure and onscreen aesthetics for time-based media. The emphasis is placed on designing motion graphics that are both appealing and functional for the broadcast media. The subject develops skills in typography, compositing, colour correction, layering, type animation, masking, pacing, rhythm of edit and the integration of video and animation elements.
DMV3622 Acting
This subject introduces you to the acting craft. You will learn the process an actor undertakes to achieve a performance. It will develop your ability in aspects of acting such as vocal presentation, concentration and physical movement, to effectively transform yourself into a character.
DMV3626 Screen Writing
This subject introduces you to the craft of screen writing. It will provide you with an understanding of the principles of visual storytelling for the screen and the process of writing a screenplay.
DMV3630 MOI Project 3
This subject allows students to apply skills and knowledge acquired in other modules to the execution of an animation, video or hybrid production. Students are encouraged to develop their management and research skills, and to apply professional production standards to their work.
DMV3631 Drawing for Animation
This subject develops students’ traditional animation drawing skills focusing on techniques for creating sequences of images with economy of line, appeal, drama, and effective staging.
DMV3632 Character Design and Animation
This subject introduces the design and animation of characters. Students will focus on the connections between a character’s back-story, personality, role within a narrative and the appearance and movement of the character.
DMV3633 Advanced Video
This subject provides a platform for students to engage in self-directed learning in the video specialisation. Students will be involved in concept development through research and encouraged to explore advanced techniques and processes of video production.
DMV3634 Advanced Animation
This subject provides a platform for students to engage in self-directed learning in one area of animation specialisation. Students will be involved in concept development through research and encouraged to explore advanced techniques and processes in aspects of traditional or computer animation based on their own interests.
DMV3636 Video Production 2
This subject provides an understanding of the organisation and skills involved when producing a television programme in a multicamera studio set-up. You will apply and develop your design and technical skills to direct and produce studio-based programme segments.
DMV3637 Animation 2
This subject develops skills and knowledge obtained in the Animation Fundamentals and Animation 1 to enable you to produce complete animation pieces of a high quality. You work in 2D traditional animation, 3D computer animation or a combination of both.
DPD1401 Human-Centred Design
This module is about designing for people and it gives a holistic overview of human factors as applied to design. It introduces the importance of understanding the complex web of factors involving the user in the process of design. These factors centre on the physical, cognitive, social and cultural considerations that influence the user’s interaction with the surrounding environment and system.
DPD1402 Perspective & Freehand Drawing
This module emphasises drawing through observation, using basic drawing media. It will provide experiences gained from exploring and viewing the physical environment and development of the drawn image. The drawing sessions will generally be based on freehand drawing, placing special demands on seeing/perception (eyeballing), scale, composition and perspective.
DPD1404 Design Methodology
This module introduces you to the design process that forms the basic framework for all design projects. Through this process, the anatomy of a project will be revealed. Ways of understanding, exploring, generating, crafting and finally the way of presenting a product or product system will also be shown. Emphasis will be given to methods of generating innovative solutions to challenges or problems that may not even exist.
DPD1405 Model Making
Model-making introduces you to the basic processing of wood, metal, plastics and safe operations with workshop tools and machinery. You will acquire a working knowledge of specifying materials and competency in joining different materials together in the right methods of construction and finishing of 3D models.
DPD1406 Materials & Processes
This subject develops your understanding of materials, their characteristics, properties and fabrication techniques. You will learn production processing, jig making and component assembly, as well as how and what to specify on the finished models or prototypes.
DPD1407 Engineering Drawing
Engineering drawing emphasises the designer’s approach on the layout of design solutions in a disciplined drawing format, which can be used by others to realise manufacturable products. You will learn to draw in orthographic, axonometric, oblique and isometric projections.
DPD2408 Cultural Anthropology
In recent years, the role of the designer has evolved from not only that of a semiotician but also that of a visionary. Currently, he has to depend heavily on his sensitivities towards the ever changing environment. He perceives what is around and reacts by absorbing, interpreting and reinventing it. This requires a process which converges a multitude of disciplines within design itself and other fields, mainly psychology, sociology, anthropology and ethnography.
DPD2409 Product Visualization
This module develops a range of presentation techniques and skills to produce strong and informative product design concepts, using a variety of art media and surfaces. You will experiment and try out different techniques, media and tools to effectively enhance and communicate the design ideas visually.
DPD2410 Product & Industrial Design Project 1
This project looks at design methodology, with an emphasis on research, problem identification and analysis, and simple problem solving. Sketch ideas generated on paper will be translated into coloured renderings and general assembly drawings with the aid of maquettes and mock-ups, using a variety of media and workshop technologies. Issues of functionality, practicality and product semantics and aesthetics will be discussed and refined.
DPD2411 Product & Industrial Design Project 2
This project emphasises the application and use of industrial processes to meet user needs so that manipulative and workshop skills are developed into an understanding of production processes. You will learn entrepreneurship, leadership, batch production, marketing and sale of your designs.
DPD2412 Product Engineering Principles
This module deals with the understanding of product systems involving prime movers, input and output devices, and energy storage devices. You will be introduced to basic mechanical engineering, basic structural engineering and basic electrical and electronics engineering.
DPD2413 Computer-Aided Industrial Design 1
This subject introduces you to basic computer 3D modelling, material creation and rendering. You will be taught to create and evaluate concepts and ideas from 3D surface models, assign surface materials and produce still images for presentation.
DPD3414 Product & Industrial Design Project 3
Project 3 introduces you to a professional level of work attitude and design standards on projects varying from large structures and systems to mass-produced consumer durables. You will have to demonstrate your ability to internalise current socio-economic issues and evolve self-motivated areas of design research that lead to initiation of design problem-setting.
DPD3415 Computer-Aided Industrial Design 2
This module enables you to ideate and generate concepts onscreen using the appropriate digital tools. You will further explore digital CAD modelling, 3D animation and general downstream practices.
DPD3416 Product Prototyping
Rapid prototyping is fast becoming a standard industrial practice within the industrial design and manufacturing arena. This subject, product prototyping introduces you to basic 3D downstreaming and rapid prototyping. You will be taught to create and evaluate 3D surface models and produce physical highly fi nished 3D prototypes.
DPD3417 The Business of Design
This subject introduces you to the form and structure of various business organisations, financial and accounting issues, legal aspects (contractual agreements, design fees, taxes, trademarks, patents and copyrights), promotion, sales and the building of personal portfolio and credibility. It also gives you a contextual understanding of the professional practice of design in an entrepreneurial environment.
DPD3418 Advanced Product Design
This subject introduces you to a professional level of work attitude and design standards on projects varying from large structure/systems to mass-produced consumer durables. You will analyse current social-economic issues and evolve self-motivated design research that will lead to innovative and creative solutions. This subject adds to your accumulation of a professional portfolio for use when you seek commercial employment.
DPS1002 Marketing for Designers
This subject provides you with an understanding of marketing principles typically adopted by businesses through a process of observation research. It raises your awareness of the make-up of the internal and external environment of a business, helping you relate the goals of the business to the opportunities and threats it faces.
DPS1003 Brand Building Strategies
You will understand the make-up brand by looking through multiple lenses, from the corporate, personal, social and cultural perspectives. Learning activities allow you to discuss how a brand comes to mean what it is today to consumers, and enables you to think about possible brand re-design directions for the future.
DPS1018 Design History & Culture
This subject introduces you to cultural ideas and imageries corresponding to design movements in design history after the industrial revolution. Through the introduction of history and culture, you will develop an awareness and appreciation of culture and issues pertinent to the design field and gain a broader understanding of how design affects and is affected by the culture of human society.
DPS2005 Consumer Lifestyle Research
This subject aims to provide you with qualitative research tools to explore and understand the lives of consumers from their perspective. You research real and virtual worlds exploring consumption practices, consumers’ product and brand experiences, and emerging lifestyle trends.
DPS3007 Design Academic Paper
This subject provides an opportunity for you to conduct in-depth study into an area of personal interest or your area of design specialisation as preliminary investigation for your Major Project. It covers academic inquiry, argumentation and writing skills. You will write an academic paper and present your thesis. The subject is recommended for students who intend to pursue university studies.
DRH1701 Architectural Drawing
This subject introduces the various visualisation techniques for interior space designing. It covers basic methods of constructing geometric drawings, orthographic projection and perspective drawings for communicating interior design process from conceptualisation to production.
DRH1702 RHD Project I
The subject serves as a platform to introduce students to retail and hospitality design project. Exploratory and experimental in nature, it encourages you to develop varying perspectives in design approaches and processes, encompassing design conceptualisation, visualisation and expression of a set theme.
DRH1703 Architectural Rendering
This subject introduces the various presentation techniques for interior space designing. It covers basic techniques that utilise different media to render form.
DRH2704 Material & Structure
This subject provides you with the exposure and learning opportunities for materials commonly used in building interiors in the aspects of their functional, visual properties and characteristics. The structural properties and possibilities of the material will also be focused upon, to enable you to conceptualise feasible designs.
DRH2705 RHD Project 2
This subject introduces you to concept development as a seamless process of design from the inception of a design idea to the resolution of the design process. The subject focuses on the physical developmental evidences of the design process as the key to externalising conceptual thinking and development in retail and hospitality design.
DRH2706 RHD Project 3
This subject focuses on understanding of the retail and hospitality design profession and learning to apply areas related to branding, display, graphics /sign ages ,lighting, space planning, consumer culture and trends, etc. You are required to generate design solutions to address the above.
DRH3708 Digital Modelling
The subject introduces and focuses on the use 3D modelling software as a design tool to create threedimensional designs, as well as aiding in your visualisation to effectively present your ideas and concepts.
DRH3709 RH Planning & Design
This subject introduces the basic planning and design principles that relates to retail and hospitality specific spaces. Hotel and store planning concepts would be covered in the subject.
DRH3710 Professional Practice
This subject examines the project team and the roles and responsibilities of its various members. It also trains you to complete a project efficiently by considering the external factors like governmental rules and regulations and sound project management skills. The basic contractual agreements will also be covered. Visits to design practices are incorporated.
DRH3711 Consumer Psychology
The subject focuses on the study of human responses to product and service related experiences. It covers areas related to consumer behaviour, lifestyle and trends.
DRH3712 RHD Project 4
This subject focuses on the issue-driven approach. You will be given opportunities to explore issues pertaining to design in the realm of retail and hospitality though investigation and studies. You are also required to generate design solutions to address the identified issue or topic chosen.
DVC1509 Digital Essentials
Software application is integral to the creative process in the design industry. This subject introduces you to basic knowledge and skills needed to use the computer as a desktop publishing tool. You will learn to apply your skills in a drawing software for creating graphics, an image editing software for retouching graphics and a page layout software for executing publication tasks. This knowledge is needed to facilitate design execution.
DVC1541 Fundamentals of Digital Photography
This subject introduces the basics of digital photography. It provides you with the necessary theoretical knowledge and practical skills required to apply the basic principles of digital photography in image recording and image management, using the digital camera. Areas of interest include camera types, framing the image, characteristics of light, time control, correct exposure, angle of lens and depth of field.
DVC1542 Photography
This subject introduces you to the fundamentals of using the camera. It provides you with the necessary theoretical knowledge and practical skills required to apply the basic principles of photography in image recording and management in black & white and colour slides, and digital images using the 35mm SLR and/or the Digital SLR camera. Topics will include camera manipulation such as aperture and shutter speed control, exposure and lens angling and image reproduction like character and ISO sensitivity of different films, digital capture and aspects pertaining to the depth of field.
DVC1543 Typography & Layout
This subject incorporates essentials, beginning with the historical development of Type, after which three aspects leading to its effective application in design will be explored. Firstly, technical aspects of Type like structure, legibility, measurement, spacing and production will be covered. Secondly, appreciation of Type like selecting type, forms and formats, creating grid structures, organising space, visual hierarchy and communication will be examined. Thirdly, the application of Type will focus on your discussion and analysing design problems and provide sound solutions confidently. It is recommended that you be familiar with software programmes like Freehand/Illustrator and Photoshop.
DVC1550 History of Graphic Design
This module gives an insight into the evolution of Graphic Design and its impact on society. It traces the rich heritage of man’s quest for ideas and forms in visual graphics by examining the developments in writing, printing, typography, photography and design. It also follows the changes of Graphic Design from traditional to mechanical forms and finally examines its present state in the electronic age.
DVC1551 Applied Illustration
This subject is designed to explore the basic principles of developing illustrations. Each student’s own creativity, self-expression, and visual communication skills are stressed. Emphasis is placed on clarity of concepts, professional responsibilities, and the developmental procedures.
DVC1560 Visual Presentation Essentials
The subject interprets concepts and ideas visually through constant exposure to imagery found in magazines, posters, advertising campaigns and outdoor advertising. It formulates the design solution through the expression of fonts and its usage in combination with an adept knowledge of the right imagery. The awareness of fonts and its usage will be emphasised together with an appreciation of the photographer’s eye for details and composition. Type sensitivity, visual composition and aesthetic acumen are the key components in the language of cutting edge graphic design, and visual presentation is that integral part of the overall graphic language that all designers should be familiar with.
DVC2514 Advertising
This introductory module in advertising endeavours to anticipate the challenges and influences posed by the mass media on society and to impart the thinking, methods, skills and processes. It also extends skills and new insights beyond the influence of the interactive electronic age. A firm foundation is provided upon which a more advanced and progressive knowledge and skills in advertising can be built. It covers the importance of target marketing to ensure effective advertising for a consumer product or a service industry. Through a series of assignments, you will explore and discuss the appropriateness and effectiveness of visual images and messages in the creation of persuasive advertisements.
DVC2518 Information Design
This subject provides the opportunity to understand the basic role of a graphic designer to communicate information through various design elements. The ability to formulate the right mixture of photo images, 2-dimensional, text is vital to communicate successfully. The final communication ought to be clear and understandable without loss of intended message. Logo design and instructional symbol and diagram are integral parts of this subject.
DVC2520 Kinetic Typography
This subject provides a thorough and detailed examination on the application of typography. The important principles in animating type, integration of text and images, organisation of sequential information and its relationship to the content provide you with an indepth study of applying typography to specific design problems. It allows you to have an overview in understanding treatment of solving graphics in a time-based media. It has avenue to push play type to a higher level where more experimentation of ideas will be explored. This subject keeps up with the fast development of digital technology and image production.
DVC2521 Product & Advertising Imaging
This subject provides you with the necessary theoretical knowledge and practical skills required to operate the medium format camera and the 4x5 view camera in making a variety of photographic illustrations comprising products, food and beverage, portraiture, commercial prints used in magazine and press advertisements, brochures, posters, annual reports, record covers, calendars and other visual communication medium.
DVC2527 Prepress Technology
This subject focuses on the crucial stages of offset production which follows after the design approval. It provides the basic and essential understanding for designers to ensure smooth production process and defined designer’s preproduction responsibility. It also gives you the opportunity to learn different production possibilities for final printing enhancement.
DVC2528 Pixel Collage
This subject introduces you to use digital illustration as a design option to communicate ideas and concepts. You will learn software techniques to combine typography with photographic and painted elements to create meaning to a concept. It allows you to experiment using 3D software with other imaging software to create design solutions. This knowledge will enable you to solve various design problems in the advertising industry.
DVC2545 Packaging Forms & Graphics
This subject explains the basic functions of packaging as well as its role as a marketing tool, such as expressing brand values, product differentiation, and addressing lifestyle patterns. You will learn the different types of materials and structural forms and how to construct them, the visual principles that are essential in conceptualising and designing a package, applying the aesthetic components to affect consumer choice, and to address shelf impact. In the process, you will become sensitive to environmental and legal issues in packaging and design.
DVC2547 Web Design
This subject aims to anticipate the challenges and influences posed by the web media on the web society - people who depend on information gathering through the World Wide Web. It will cover the importance of target marketing to ensure effective web content development for consumer, corporate and service industry. Through a series of exercises, you will explore and utilise the skills, and discuss the appropriateness and effectiveness of visual images used in creating web contents. It will create messages through persuasive web interaction and will obtain vital information efficiently through interactivity elements such as e-buttons, flash animation and the dynamic contents of HTML and DHTML.
DVC2552 Expressive Illustration
The subject involves further experience with unifying elements of design, colour, drawing and technique to create a successful illustration in a personal manner. Intensive investigation will be conducted on the techniques and principles presented in previous Applied Illustration course, with a continuing emphasis on concept and its relationship to the many elements of an illustration.
DVC2553 Studio Lighting
This subject introduces you to the Lighting Studio. You will learn the various types of lighting techniques for portrait, fashion as well as product in order to take charge in the studio. You will also learn the use of umbrella, soft box, cone, snoot, reflectors, block cards, etc.
DVC2554 Book Illustration
This subject explores various production ideas from the one-of-a-kind book to mass-produced books. Instruction will be given on a wide range of printing techniques which will be integrated with the projects. Studio exercises will help you discover the visual world within your own writing and find literary inspiration through drawing. Rethinking the conventions of the comic strip, for example, with the goal of finding a personal drawing style and narrative voice is the aim of this class. It covers every stage in the creation of a picture book — developing an idea and writing it; creating sequential, storytelling images; and book layout.
DVC2561 Alternative Photographic Techniques
This subject introduces you to film processing, enlargement using RC and FB papers, other alternative photographic processes including hand-applied emulsions of Cyanotype, Van Dyke Brown and other non-silver processes. You will explore other experimental photographic techniques in colour and black & white. This subject will enhance your ability to visualise beyond using the camera and will also broaden your range of creative expressions through the different proceses in this subject.
DVC3532 Advertising Campaign
This subject continues the study of Advertising into applying conceptual thinking, methodologies, and processes in the creation of an effective advertising campaign. It emphasises the origination and generation of ideas and the crafting of creative advertising from a written strategy to a finished campaign series. Discussions extend to cover techniques in visualisation and copywriting. You will follow and undertake an intensive sequence of assignments that emphasise on analytical and rational implementation of appropriate strategies for print and the electronic media.
DVC3534 Publication Design
This subject focuses on advanced page layout and design techniques in publications and its production requirements. You will learn to produce more complex publications using advanced page layout software skills, as well as advanced design techniques. Also included will be issues of organising and managing information, the systems by which it is coded and classified, as well as integrating contextual text with images. You will be gain up-to-date working knowledge into every aspect of activities in the production of a corporate publication; the clientdesigner relationship and related issues pertaining to professional practice.
DVC3536 Corporate Identity
This subject focuses on the corporate identity and its importance in today’s business. It provides you with the opportunity to learn the importance of maintaining corporate image and philosophy by creating an effective Corporate Identity Manual/Guidelines.
DVC3548 Brand Packaging
This subject introduces the relationship between packaging and branding. You will become aware of how packaging on one level, serves to sell a product through a combination of structural shape and graphics. On another level, you will also learn why the aesthetic language of packaging design must also project or work within a total brand vision. Through a process of analysing existing brands, you will learn the meaning and functions of branding. They will then apply this knowledge to a project to revitalise or reposition a product to fulfill the company’s branding vision.
DVC3555 New Media Design
This subject provides you with the basic skills and knowledge of design to facilitate the integration of print, illustration, photography, web and multimedia design. It focuses on the experimental use of various media to fulfill differing design objectives. The programme starts with the ability to define existing design problems and possible solutions. You will then be directed to explore new communication strategies that will facilitate expansion of your design rationale. Topics taught within existing print projects will be reconceptualised and extended into books, toys, apparel design, etc.
DVC3556 Digital Illustration
This subject explores and defines the visual formulas that occur in popular images. You will then reinvent and tweak these formulas, while developing your own personal voice. We will strive for innovative, edgy solutions to problems, and discuss how an artist can produce marketable art for the mainstream while not compromising his or her aesthetics. Particular attention will be paid to issues of scale, period styles, tracing postmodern sources, and subculture genres. You will combine your own drawn and found materials with the use of Adobe Photoshop and Illustrator.
DVC3557 Advanced Illustration
This subject liberates you from the conventions and cliches of traditional storytelling. It is an intensive workshop that encourages experiments in character, content and narrative form. You will be encouraged to develop a successful approach to creating consistent personal imagery. Whether taking a representational, stylised or fantastic approach, using traditional or digital media, you will be encouraged to expand your picture-making skills by considering how the use of light, line, color, value and composition can be most effectively employed to get across a unique point of view.
DVC3558 3D Illustration
This subject examines fundamental anatomical structures as they apply to drawing and painting the figure and animals, both real and imagined. Discussions about methods and materials will include everything from plasticine to found materials: whatever conveys the designer/illustrator’s ideas. There will be demonstrations of various techniques like mold-making, paper and cardboard construction and casting in plaster.
DVC3559 Fashion Imaging
This subject focuses on what fashion image is, and its relationship to fashion. It examines the approach to fashion imaging, and every element that creates the myth of fashion image: trend and styling, hair and make-up, location, lighting, model behaviour. You will explore issues on the fabrication of fashion statement. Studio and portrait lighting skills will be taught in this subject.
DVC3562 Narrative Photography
The aim of the subject is to enable the students to learn that a group of photographs can be used to emphasize a topic or concept where a single picture may bring about many different interpretations. Subject matter may include a study of a structural building, family, a group of people, and a story/movie. This will include subject matters used in Photojournalism, Photo Essays or Documentaries. The subject will develop the students thinking skills in concepts that will generally require the use of more than a single image will definitely work using this method thinking.
DVC3563 Experimental Digital Photography
This subject covers the area beyond basic digital imaging. With digital technology, images can be experimented in software such as Photoshop whereby advance photo retouching or digital imaging can be done. The push is also to have images “made” this way rather than just “taken” through the use of the camera. Within this subject the student has to re-evaluate such fundamental concepts as realism and representation in the imaging context, and how this relates to the new realm of the digital age.
GCD1001/GCD 1002/GCD 1003 Applied Principles for Effective Living
Applied Principles for Effective Living (APEL) is a TP Core programme consisting of three subjects, namely APEL 1 (Personal Effectiveness), APEL 2 (Interpersonal Effectiveness) and APEL 3 (Extropersonal Effectiveness). APEL, specially developed for TP students, aims to nurture in them the dispositions (i.e. attitude, skills and knowledge) towards the Principles for Effective Living, hence laying the vital foundation for their life-long success. The principles introduced in this programme are largely derived from applied psychological studies.
GNE1001 National Education
National Education aims to develop in students a shared sense of nationhood through an understanding of how Singapore’s past is relevant to the present and future. It aims to equip you with the basic attitudes, values and instincts so that Singapore can thrive beyond the founder generation. All full-time matriculated students, regardless of nationality, will undertake this subject during their chosen course of study.
*This is not an exhaustive list of subject synopses. The subjects listed and their contents may change in view of relevance and currency. The information is correct at the time of printing and may be subject to changes (as at dec 2007).
