presents
A seminar on elderly design with
Prof. Ron Nabarro (Israel) &
Hiroyuki Murata (Japan)
Discrimination by Design
 | Prof. Ron Nabarro Designer |
Products these days are being overly designed mainly according to the latest trends and fashion. The mainstream target market is always for the young and agile consumers. Products tend to outdate rapidly and designers are constantly striving to make new designs more sophisticated, more complicated and very difficult or impossible to be used by older people (55+) due to their emphasis on a younger market - this is discrimination by design.
The name of the game is production and consumption - and, if consumers can't handle the product or service - it's probably assumed to be their fault. This presentation will look into the emerging needs of older consumers and the importance of the emerging paradigm - "age friendly design".
The Secret for designing products for the elderly: Best practices in Japan
 | Hiroyuki Murata ME, MBA |
This lecture will share about the myth of elderly-friendly design and the key factors for success and failure of product designs for the elderly. This will be demonstrated by various cases in Japanese market including cell phone, game, food, clothing drink, housing, financial products among others. Participants can learn the secretof true elderly-friendly design from the Japanese experience.
The Speakers
Prof. Ron Nabarro
Designer, entrepreneur, researcher and educator; founder and director of Innovation by design, Co-founder and president of Senior-Touch ltd., Co-founder of Scentcom ltd., and Founder and Chairman of design4all international consortium. Ron Nabarro, practicing designer since 1970, Professor of Industrial Design at the Technion Israel Institute of Technology, co-founder and former Head of the graduate program in industrial design, former Dean of the School of Design and Art at the Holon Academic Institute of Technology.
Ron was an executive board member of ICSID the International Council of Societies of Industrial Design (1999-2003). He is recipient of 23 Design awards. His principle areas of research interest are design for elderly, design and environment, design education and design management.
A frequent presenter in design conferences and seminars and the writer of articles on design management, design for older adults, and green design. He conducts workshops seminars and lectures in design and business schools around the world.
Hiroyuki Murata
Hiroyuki Murata is a well-known expert on the 50+ market and an opinion leader on aging issues in Japan. Among his noteworthy accomplishments, Murata introduced Curves, the world’s largest fitness chain for women, to Japan and helped make it a successful business. He is also responsible for bringing the first college-linked retirement community to Japan, to be opened in Kobe in July, 2008.
Murata is the author of several books, including The Business of Aging: 10 Successful Strategies for a Diverse Market, and Seven Paradigm Shifts in Thinking about the Business of Aging. They have been described as “must read books” by more than 30 leading publications including Nikkei, Nikkei Business, Yomiuri, and Japan Industry News. His most recent book, Retirement Moratorium: What Will the Not-Retired Boomers Change? was published in August 2007 by Nikkei Publishing.
A Unique Opportunity – Two luminaries in the world of aged relevant designs
Here at TP on Thursday 26th June 2008, 9.30a.m. LT24
Don’tmiss, register through the STS system now!
