Temasek Design School scored top honors once again at the 2008 Crowbar Awards Ceremony held on 25 July 2008.
Jonathan Ong’s “Shoulder” campaign for Ikea trumped the Advertising category, winning Gold and Best of Category, and stole crown with the Best of Show.
"It was not easy to select the Best of Show as all the top winners of their respective disciplines were clearly outstanding. It came down to the common creative denominators of originality, simplicity and likeability- in the student's context. 'Shoulder' is one of those rare ads that makes you smile and marvel at how you will never look at the product the same way again," Crowbar Awards 2008 Chairman; Creative Director, Euro RSCG, Victor Ng, said.
Temasek Design School emerged the clear winner, beating the competition from both the National University of Singapore (NUS) and National Technological University (NTU) as well as the other local polytechnics, not to mention other institutes of higher learning from around the globe. At the end of the night, the Temasek Design School’s awards tally garnered 19 Finalist, 10 Bronze, 7 Silver, 5 Gold, 1 Best of Category and the Crowbar Awards 2008 Best of Show; and also the joint Bootcamp Award with Singapore Polytechnic!
“This is one of the strongest years for the Crowbars in terms of the quality of the submissions. The juries, especially the international ones, were highly impressed by the caliber of our students. Some of the winning entries are already worthy of international awards for professionals,” added Ng.
Launched in 2001, the Crowbar Awards highlight the best emerging talent in creative communications and design. Leading creative practitioners will judge the entries from across 6 categories – advertising, design, interactive, photography, film and the Crowbar Challenge. Organised by the 4As, it is an annual platform for emerging young creatives to showcase their works and learn from their peers.
This year, the Crowbar Awards attracted 1,083 entries from 27 schools, including several entries from Malaysia, New York, New Zealand and Australia. There were entries from 8 new schools, of which 4 are from overseas, building on the momentum of the 4As’ efforts in reaching out to more schools, especially those from the region.
With much pride, Temasek Design School (TDS) congratulates all the winners and also to Joel Yuen, National Technological University, an alumnus of TDS who won the Best of Photography.
Students at Temasek Design School are encouraged to participate in local and international design opportunities, from design projects with real clients to world class design competitions. Not only do these experiences prepare our students for the working world, in the process, our students are developing their professional creative portfolios as well